TRAINING COURSE
AI-Enhanced Marketing Strategies
STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ ‎8 100 €
For those who seek to optimize their marketing strategies using AI. The course provides not only the theoretical background on the application of AI in marketing, but also the practical skills needed to successfully implement innovative marketing campaigns. Regardless of your experience, this program will help you master modern technology and stay on top of the latest trends in marketing.
Analyze data with AI to predict trends in marketing
Use AI to create personalized offers and more accurate audience segmentation
Automate marketing tasks, including campaign management and chatbots
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to AI in Marketing
  • Defining the role and significance of AI in marketing
  • Fundamentals of Machine Learning (ML) and Neural Networks
  • Applying AI for data analysis in marketing
Lecture 2:
Personalization in Marketing with AI
  • The importance of personalization in marketing campaigns
  • Using AI for audience segmentation and creating personalized offers
  • Examples of successful cases
Lecture 3:
Predicting Consumer Behavior with AI
  • Predicting consumer behavior using ML algorithms
  • Data analysis and identifying trends in consumer behavior
  • Creating marketing strategies based on predictions
Lecture 4:
Content and Advertising Optimization with AI
  • Analyzing content using AI
  • Optimizing advertising campaigns with ML algorithms
  • Applying AI to select the best channels for content distribution
Lecture 5:
Marketing Process Automation with AI
  • Automating marketing tasks such as email campaigns and social media management
  • Using chatbots and autoresponders in marketing
  • Practical examples and implementation
Lecture 6:
Data Analysis and Marketing Metrics with AI
  • Extracting valuable insights from marketing campaigns using AI
  • Creating metrics and key performance indicators (KPIs) based on data analysis
  • Successful data analysis case studies in marketing
Lecture 7:
Applying AI in Social Media and Influencer Marketing
  • Optimizing social media presence strategies with AI
  • Analyzing the impact and effectiveness of social media campaigns
  • Examples of successful AI usage in social media marketing
Lecture 8:
The Future of AI in Marketing and Challenges
  • Trends in AI-driven marketing
  • Potential challenges and risks
  • The role of professional marketers in the era of AI
Practical Session 1:
Implementing AI in Marketing Campaigns
  • Setting up and using AI tools for marketing
  • Practical tasks for personalization and campaign optimization
Practical Session 2:
Forecasting and Data Analysis
  • Working with data and building prediction models
  • Practical tasks related to data analysis in marketing campaigns
Practical Session 3:
Automation and Marketing Optimization
  • Creating automated marketing processes
  • Testing and optimizing campaigns using AI
Practical Session 4:
Social Media Analysis and Marketing Metrics
  • Using AI tools for social media analysis
  • Creating marketing metrics based on social media data
What kind of result will you get
Participants in this course will gain unique skills enabling them to leverage AI in marketing. They will learn to apply AI for data analysis, create personalized campaigns, predict consumer behavior, and automate marketing processes. This course provides practical tools and knowledge necessary for successfully incorporating AI into modern marketing practices, offering participants the capabilities to explore new horizons and enhance competitiveness in the market.
Student feedback on the course
The course exceeded my expectations! Very informative lectures, practical sessions allowed me to apply the acquired knowledge in practice. Now I confidently apply artificial intelligence in marketing strategies!
Sofija Robinson
The course has a very convenient structure. The material is easy to grasp, and the instructors explain complex issues skillfully and accessibly. The practical sessions were especially valuable, providing an opportunity to directly apply the knowledge.
Dilan Clark
The course gave me key tools for creating personalized marketing campaigns. Thanks for the excellent combination of theory and practice!
Hovard Lewis
An intensive and interesting course! I gained a comprehensive overview of modern marketing trends with the use of AI. Highly recommended!
Jane Anderson
Excellent learning experience! Professional instructors, relevant topics, and lots of practical tasks. Now I feel more confident in applying AI in marketing.
Adam Mitchell
What you will get after the course
  1. Skilled in using AI tools to optimize marketing campaigns, improving targeting accuracy and overall campaign effectiveness.
  2. Professional data analysis will enable participants to extract valuable insights from marketing data and make informed decisions.
  3. Create personalized marketing strategies using AI to segment audiences, resulting in more effective and pinpointed customer interactions.
  4. Skills to automate various marketing tasks including email campaigns, social media management and customer interactions, improving process efficiency.
  5. Gain strategic insights on optimizing social media presence using AI, understanding its impact and implementing successful social media marketing .
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
Fill out the form and we'll send you a confirmation email.
"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia