TRAINING COURSE

AI in Tourism: Innovation and Personalization

STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ ‎8 100 €
For those who want to bring innovative AI technologies to the tourism industry, we present the AI in Tourism: Innovation and Personalization training course. During the course, you will dive into the fundamentals and potential of AI in tourism, exploring its application in marketing, improving customer experience, resource and infrastructure management.
Data analysis in tourism using AI
Development of personalized tourism products using AI methods
Creation of virtual assistants and chatbots using new technologies
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to AI in Tourism
  • Basic concepts and principles of AI
  • Evolutionary history of AI in tourism
  • Role and potential of AI in enhancing the tourism experience
  • Examples of successful AI applications in the tourism industry
Lecture 2:
Application of AI in Tourism Marketing and Sales
  • Data analysis for demand and supply forecasting
  • Personalized marketing and recommendation systems
  • Pricing optimization using Machine Learning (ML) algorithms
  • Case studies of successful marketing campaigns using AI
Lecture 3:
Enhancing Customer Experience with AI
  • Virtual assistants and chatbots for customer support
  • Automation of booking processes and query handling
  • Personalized tours and recommendations based on tourist preferences
  • Examples of successful AI implementations for improving customer service
Lecture 4:
Utilizing AI for Resource and Infrastructure Management
  • Forecasting tourist load for infrastructure optimization
  • Traffic management and routing to improve transportation accessibility
  • Monitoring and analyzing tourist feedback to enhance service quality
  • Case studies of successful AI implementations for managing tourism infrastructure
Lecture 5:
Ethical and Legal Aspects of AI Use in Tourism
  • Data confidentiality and personal information protection issues
  • Ethical considerations when using automated systems in tourism
  • Legal norms and regulations regarding AI use in tourism
  • Discussion of ethical and legal aspects of AI application using tourism innovation examples
Lecture 6:
Methods and Tools for Data Analysis in Tourism
  • Introduction to data analysis in tourism
  • Methods of collecting and processing tourist flow data
  • Application of statistical and ML methods for tourism data analysis
  • Practical examples of data analysis in the tourism industry
Lecture 7:
Designing and Developing Tourist Products Using AI
  • Basics of designing tourist products considering user needs
  • AI application for creating personalized tourist products
  • Testing and optimizing tourist products using AI
  • Case studies of successful tourist product development using AI
Lecture 8:
Future of AI in Tourism: Trends and Prospects
  • Major trends in AI development in tourism
  • Potential new directions for AI application in the tourism industry
  • Challenges and opportunities for future AI development in tourism
  • Discussion of future perspectives and possibilities of AI application in tourism
Practical Session 1:
Data Analysis and Demand Forecasting in Tourism
  • Using data analysis tools to study tourist flow
  • Forecasting demand based on past trips and trends
  • Practical tasks on data analysis and demand forecasting in tourism
Practical Session 2:
Developing Personalized Tourist Products Using AI
  • Creating personalized recommendations for tourists based on preference analysis
  • Developing algorithms for selecting tourist routes considering customer interests
  • Practical tasks on developing and testing personalized tourist products
Practical Session 3:
Creating Virtual Assistants and Chatbots for Tourist Support
  • Designing conversational interfaces for virtual assistants and chatbots
  • Implementing NLP techniques for understanding user queries
  • Integrating AI algorithms to provide personalized recommendations and assistance
  • Hands-on exercises on developing virtual assistants and chatbots tailored for tourist support
Practical Session 4:
Ethical and Legal Considerations in AI Implementation for Tourism
  • Identifying potential ethical dilemmas and legal challenges in AI applications for tourism
  • Discussing strategies for ensuring data privacy and security in AI-driven tourism services
  • Role-playing scenarios to navigate through ethical and legal decision-making processes in tourism AI projects
  • Group discussions on best practices and regulatory compliance in AI implementation for the tourism industry
What kind of result will you get
Participants will gain a deep understanding of how to apply advanced technologies to improve the travel experience. They will learn how to use data analytics to predict demand, create personalized tourism products using AI, and develop effective virtual assistants and chatbots. The skills gained will help participants become more competitive in the tourism market and improve customer satisfaction.
Student feedback on the course
I found the course very useful. I am a business owner and now I can see how properly I can develop it, keeping up with the development of technology. Thank you!
Anna Van Der Meer Van Dijk
Before this training, I didn't know it was possible to create personalized travel products using artificial intelligence. This is a great solution to improve customer service!
Charlotte Wilson
Wonderful learning experience! Gained a lot of practical skills that can be put into practice right away. I have a lot to share with my colleagues and partners.
Hendrik De Graaf Vos
It's awesome that new technologies help travel business professionals to forecast future popular destinations and utilization at current ones based on global trends.
Marie Lefèvre Dupont
Very interesting and forward-looking course! Got a lot of ideas on how to grow my tourism business with artificial intelligence. Highly recommended!
Élise Girard Thomas
What you will get after the course
  1. Data analysis for forecasting demand and supply in tourism.
  2. Creation of personalized tourism products using AI.
  3. Developing and implementing virtual assistants and chatbots to improve tourist services.
  4. Application of ethical and legal principles in the use of AI in tourism.
  5. Forecasting future trends and prospects for the development of AI in tourism.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
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"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia