TRAINING COURSE
IAI and Marketplaces Business Transformation in the Digital Era
STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ ‎8 100 €
For those who want to learn how to use AI and find out how to transform companies in the digital age.
You will master AI technologies and digital markets, developing digital transformation strategies, improving business processes using AI, effective interaction with digital markets, analyzing trends in digital technologies.
Deep understanding of strategic engagement with digital markets
Skills for effective use of AI
Skills in implementing digital transformation strategies
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Foundations of Digital Transformation
  • Why digital transformation matters
  • Introduction to digital transformation and its significance for modern organizations
  • Key challenges and opportunities associated with digital transformation
  • Successful case studies of digital transformation in various industries
  • Developing motivation and business goals for digital transformation
Lecture 2:
Digital Strategy Blueprint
  • Key components of digital strategy
  • Strategic planning in the digital era: differences from traditional strategies
  • Key components of a digital strategy: technology, data, processes, and people
  • Business model frameworks in the digital environment
  • Examples of successful digital strategies and their components
Lecture 3:
The ABCs of Artificial Intelligence
  • Fundamentals of AI
  • Defining AI and its variants: Machine Learning, Neural Networks, Deep Learning, and others
  • Fundamental principles of AI operation and its ability to automate tasks
  • Practical examples of AI applications in various industries
  • Ethical and legal considerations related to AI usage
Lecture 4:
Harnessing AI for Business Advancement
  • Practical applications of AI in business
  • How to use AI to improve business processes
  • Examples of AI applications
  • Tools and resources for implementing AI in organizations
  • Developing a strategy for AI adoption in a specific company
Lecture 5:
Marketplace Mastery
  • Creating and scaling marketplaces
  • The role of marketplaces in the digital economy
  • Stages of marketplace development: from idea to launch.
  • Monetization strategies for marketplaces
  • Examples of successful marketplaces and their business models
Lecture 6:
Trust and Security: Managing Transactions Safely
  • Marketplace management and monetization
  • Optimizing the user experience on a marketplace
  • Transaction management, trust, and security methods on the platform
  • Data analysis and performance metrics for marketplaces
  • Monetizing a marketplace: strategies for different market types and audiences
Lecture 7:
Digital Strategy Mastery
  • Crafting an effective digital strategy
  • Assessing the current state of the organization and its digital transformation needs
  • How to develop and tailor a digital strategy to specific goals and audiences
  • Change management and the implementation of a digital strategy within organizations
  • Measuring and analyzing the results of a digital strategy
Lecture 8:
Metrics Mastery for Digital Success
  • Monitoring and measuring success
  • Evaluating Key Performance Indicators (KPIs) for digital strategy effectiveness
  • Tools and methods for data collection and analysis of performance
  • Successful metric examples and monitoring tools
  • Adjusting the strategy based on data and monitoring results
Practical Session 1:
Developing a Digital Strategy
  • Analysis of the current state of the selected organization
  • Identifying the organization's digital transformation need and goal
  • Creating a digital strategy for a hypothetical or real business scenario
Practical Session 2:
Applying AI in Business
  • Working with AI tools and datasets to solve practical business problems
  • Studying ML algorithms and their application in real-life scenarios
Practical Session 3:
Developing a Marketplace
  • Target user research
  • Creating a unique value proposition
  • Developing a prototype or business plan for your marketplace
Practical Session 4:
Evaluating Digital Strategy Effectiveness
  • Evaluate KPIs
  • Collecting and analyzing relevant data to evaluate the effectiveness of your digital strategies
  • Adjust your strategy based on the data collected
What kind of result will you get
Participants in this course will gain a deep understanding of the technologies required by modern businesses and build skills to strategically develop, evaluate and adjust digital strategies. As a result of the training, participants will not only be able to effectively navigate the changes associated with digital transformation, but also adapt their strategies based on real-time data and monitoring results to achieve more successful business outcomes.
Student feedback on the course
The 'IAI and Marketplaces' course has been a game-changer for me. The comprehensive insights into digital strategy and AI applications were very valuable. The practical examples and case studies made complex concepts easy to grasp. Highly recommend!
Sophie Riekstiņa
As a business analyst, this course provided a fresh perspective on AI and marketplaces. The clear explanations and hands-on exercises helped me apply these concepts directly to my work. A fantastic blend of theory and practicality!
Lukas Petrov
The program exceeded my expectations! The lectures on digital strategy and marketplace management were incredibly insightful. The emphasis on real-world applications and ethical considerations made the content exceptionally relevant. Great job!
Elena Costa
The course structure was well-planned, and the instructors demonstrated a deep understanding of the subject matter. I appreciated the focus on developing practical skills, and the marketplace strategies discussed were particularly eye-opening. Thumbs up!
Sebastian Gailītis
Having attended various digital courses, I can confidently say this program stands out. The lectures were engaging, and the emphasis on measuring success and adapting strategies based on data was a game-changer for me. An enriching and empowering experience!
Sofia Bianchi
What you will get after the course
  1. Mastering the skills to develop effective digital strategies.
  2. Applying AI to optimize business processes, improve efficiency and make innovative decisions.
  3. Building, scaling and managing digital marketplaces.
  4. Developing and adapting digital strategies.
  5. Collecting and analyzing data to measure performance, skills to adjust strategies based on monitoring results.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
Fill out the form and we'll send you a confirmation email.
"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia