TRAINING COURSE
Innovative Influencer Marketing: Leveraging AI for Success
STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ ‎8 100 €
For those looking to deepen their knowledge of Influencer Marketing and learn advanced techniques for using Artificial Intelligence, this course will open up new opportunities to effectively engage with audiences. Suitable for advanced professionals and marketers who want to automate processes, analyse data and predict trends using the latest AI technologies.
Influencer discovery with AI
Campaign effectiveness evaluation
Management automation
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to Influencer Marketing and AI
  • Fundamentals of influencer marketing: history and current trends
  • Introduction to AI: definitions and key concepts
  • The role of AI in digital marketing and influencer management
Lecture 2:
Finding and Analyzing Influencers with AI
  • Methods for finding influencers: traditional and AI-driven approaches
  • Using AI algorithms to analyze audience and influencer metrics
  • Tools and platforms for discovering influencers with AI
Lecture 3:
Evaluating Influencer Effectiveness Using AI
  • Metrics and KPIs for assessing influencers
  • Data analysis and campaign outcome prediction with AI
  • Examples of using AI to improve accuracy in influencer evaluation
Lecture 4:
Automating Influencer Campaign Management
  • Basics of process automation in influencer marketing
  • Tools for automating interactions with influencers
  • Case studies of successful campaign automation
Lecture 5:
Content Analysis and Generation Using AI
  • Methods of content analysis: traditional vs. AI-driven
  • Using AI for content generation and optimization
  • Examples and case studies of successful AI content marketing applications
Lecture 6:
Predicting Trends and Audience Preferences
  • Methods for trend analysis using AI
  • Machine learning algorithms for forecasting audience preferences
  • Examples of successful trend prediction and application
Lecture 7:
Reputation Management and Risk Mitigation with AI
  • Methods for online reputation monitoring
  • Applying AI for reputation management and crisis prevention
  • Case studies of successful reputation management using AI
Lecture 8:
The Future of AI in Influencer Marketing
  • Current trends and future prospects of AI in influencer marketing
  • Ethical and social aspects of AI application
  • New technologies and their potential for influencer marketing
Practical Session 1:
Finding and Analyzing Influencers
  • Using AI tools to discover influencers
  • Practical assignment: analyzing audience and metrics of selected influencers
  • Evaluating results and reporting
Practical Session 2:
Evaluating Influencer Effectiveness
  • Using AI to assess influencer metrics and KPIs
  • Practical assignment: creating a model for predicting campaign outcomes
  • Data analysis and presentation
Practical Session 3:
Automating Campaign Management
  • Setting up and using automated platforms for influencer marketing
  • Practical assignment: creating and managing a campaign with AI
  • Analyzing effectiveness and adjusting strategies
Practical Session 4:
Content Analysis and Generation
  • Using AI for content analysis and generation
  • Practical assignment: creating a content plan with AI
  • Evaluating and optimizing content based on analytics
What kind of result will you get
Participants will learn how to find the right AI-enabled Influencers and conduct in-depth analyses of their audiences. They will be able to automate key campaign management processes, significantly increasing their effectiveness. Participants will also learn how to predict trends and audience preferences for more accurate planning of marketing strategies.
Student feedback on the course
Great programme, especially liked the module on creating content with AI.
Mailvina Adams
Very accessible and useful training! Learned how to use AI to predict trends and improve content.
Liza Miendus
The course helped greatly improve the effectiveness of campaigns and better understand audience needs.
Alex Bern
What you will get after the course
  1. Participants will learn how to effectively find Influencers using AI to maximise audience relevance.
  2. They will be able to measure the success of campaigns based on data analysis and predictive AI models
  3. They will learn how to implement automation in campaign management for better coordination and control.
  4. Master AI tools to create and optimise content, making it more relevant and engaging.
  5. Confidently predict future trends and audience preferences, amplifying the impact of marketing efforts.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
Fill out the form and we'll send you a confirmation email.
"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia