TRAINING COURSE Innovative Influencer Marketing: Leveraging AI for Success
STARTING TWICE A MONTH
DURATION 7 WEEKS
8 100 €
For those looking to deepen their knowledge of Influencer Marketing and learn advanced techniques for using Artificial Intelligence, this course will open up new opportunities to effectively engage with audiences. Suitable for advanced professionals and marketers who want to automate processes, analyse data and predict trends using the latest AI technologies.
Influencer discovery with AI
Campaign effectiveness evaluation
Management automation
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to Influencer Marketing and AI
Fundamentals of influencer marketing: history and current trends
Introduction to AI: definitions and key concepts
The role of AI in digital marketing and influencer management
Lecture 2:
Finding and Analyzing Influencers with AI
Methods for finding influencers: traditional and AI-driven approaches
Using AI algorithms to analyze audience and influencer metrics
Tools and platforms for discovering influencers with AI
Lecture 3:
Evaluating Influencer Effectiveness Using AI
Metrics and KPIs for assessing influencers
Data analysis and campaign outcome prediction with AI
Examples of using AI to improve accuracy in influencer evaluation
Lecture 4:
Automating Influencer Campaign Management
Basics of process automation in influencer marketing
Tools for automating interactions with influencers
Case studies of successful campaign automation
Lecture 5:
Content Analysis and Generation Using AI
Methods of content analysis: traditional vs. AI-driven
Using AI for content generation and optimization
Examples and case studies of successful AI content marketing applications
Lecture 6:
Predicting Trends and Audience Preferences
Methods for trend analysis using AI
Machine learning algorithms for forecasting audience preferences
Examples of successful trend prediction and application
Lecture 7:
Reputation Management and Risk Mitigation with AI
Methods for online reputation monitoring
Applying AI for reputation management and crisis prevention
Case studies of successful reputation management using AI
Lecture 8:
The Future of AI in Influencer Marketing
Current trends and future prospects of AI in influencer marketing
Ethical and social aspects of AI application
New technologies and their potential for influencer marketing
Practical Session 1:
Finding and Analyzing Influencers
Using AI tools to discover influencers
Practical assignment: analyzing audience and metrics of selected influencers
Evaluating results and reporting
Practical Session 2:
Evaluating Influencer Effectiveness
Using AI to assess influencer metrics and KPIs
Practical assignment: creating a model for predicting campaign outcomes
Data analysis and presentation
Practical Session 3:
Automating Campaign Management
Setting up and using automated platforms for influencer marketing
Practical assignment: creating and managing a campaign with AI
Analyzing effectiveness and adjusting strategies
Practical Session 4:
Content Analysis and Generation
Using AI for content analysis and generation
Practical assignment: creating a content plan with AI
Evaluating and optimizing content based on analytics
What kind of result will you get
Participants will learn how to find the right AI-enabled Influencers and conduct in-depth analyses of their audiences. They will be able to automate key campaign management processes, significantly increasing their effectiveness. Participants will also learn how to predict trends and audience preferences for more accurate planning of marketing strategies.
Student feedback on the course
Great programme, especially liked the module on creating content with AI.
Mailvina Adams
Very accessible and useful training! Learned how to use AI to predict trends and improve content.
Liza Miendus
The course helped greatly improve the effectiveness of campaigns and better understand audience needs.
Alex Bern
What you will get after the course
Participants will learn how to effectively find Influencers using AI to maximise audience relevance.
They will be able to measure the success of campaigns based on data analysis and predictive AI models
They will learn how to implement automation in campaign management for better coordination and control.
Master AI tools to create and optimise content, making it more relevant and engaging.
Confidently predict future trends and audience preferences, amplifying the impact of marketing efforts.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
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