TRAINING COURSE
Intelligent Approaches in SMM: AI and Social Media Marketing

STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ 7 200 €
For professionals and individuals seeking advanced expertise in the dynamic field of Social Media Marketing enriched with intelligent approaches driven by AI. Tailored for those who aspire to elevate their skills and insights, the program provides a comprehensive exploration of how AI intersects with SMM to optimize strategies, enhance engagement, and drive impactful results.
Optimizing SMM strategies using AI
Data analysis and creating intelligent reports
Developing and implementing AI-enhanced campaigns on social media
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to AI and Social Media
  • Definition of AI and its role in social media
  • Overview of modern trends in social media utilizing AI
  • Ethical considerations of using AI in marketing and promotion through social media
Lecture 2:
Fundamentals of Machine Learning in Social Media Marketing
  • Review of Machine Learning (ML) methods and their application in social media data analysis
  • Classification and regression methods in marketing
  • Examples of successful ML projects in social media
Lecture 3:
Deep Learning and Neural Networks in SMM
  • Basics of Deep Learning and Neural Networks (NNs)
  • Application of NNs in analyzing images and text in social media
  • Demonstrations of user-friendly tools for working with NNs
Lecture 4:
Text Data Analysis and Natural Language Processing in SMM
  • Basics of text data processing using AI
  • Sentiment analysis and emotional tone analysis in social media
  • Practical examples of text data analysis in marketing
Lecture 5:
Recommender Systems and Personalization in SMM
  • Principles of recommender systems
  • Application of recommender systems in e-commerce and social media promotion
  • Successful case studies of personalization
Lecture 6:
Forecasting and Optimization in SMM
  • Demand forecasting using time series and AI
  • Optimization of marketing campaigns and budgeting
  • Analysis of results and change management based on forecasts
Lecture 7:
Metrics and Analytics in SMM
  • Evaluation of marketing campaign effectiveness through social media metrics
  • Practical use of metrics for result analysis
  • Strategy development based on analytic data
Lecture 8:
The Future of AI in SMM
  • Trends in the development of AI in marketing and social media
  • Challenges and opportunities for organizations
  • Development of implementation strategies for future technologies
Practical Session 1:
Working with Analytics Tools in SMM
  • Overview of popular tools and platforms for social media data analysis
  • Familiarization with the interfaces and capabilities of these tools
  • Tasks for researching and presenting available tools
Practical Session 2:
Content Optimization Using AI
  • Analysis of content performance using AI-driven tools
  • Creation and testing of content variations for optimization
  • Developing strategies for improving content engagement
Practical Session 3:
Social Media Advertising with AI
  • Setting up and optimizing social media ad campaigns with AI tools
  • A/B testing and performance analysis of ad variations
  • Budgeting and adjusting ad strategies based on AI-driven insights
Practical Session 4:
AI-Powered Social Media Monitoring
  • Utilizing AI for real-time social media monitoring
  • Detection and analysis of trends, sentiments, and mentions
  • Developing strategies for proactive engagement based on monitoring results
What kind of result will you get
Participants in the course will acquire in-depth knowledge and practical skills in the field of social media and AI. They will be able to optimize marketing strategies, conduct effective data analysis to make informed decisions and successfully implement AI in their campaigns on social platforms. The course will provide participants with the specific tools and knowledge they need to improve their effectiveness in social media marketing.
Student feedback on the course
A professional approach to SMM with a focus on artificial intelligence. The course provided valuable practical knowledge and results that I can apply in my work.
Norman Barnes
Interesting learning experience in the field of social media where ai plays an important role. Practical skills that can be used everyday.
Frederick Smith
SMM training with a focus on the use of artificial intelligence. The course provided new insights and concrete methods to improve my marketing strategies.
Christopher Adams
A useful course for those who want to better understand how to combine artificial intelligence and social media. Practical tips and real cases.
Philip Carter
Professional social media training based on the application of artificial intelligence. Hands-on training added value to my experience.
Oscar Rivera
What you will get after the course
  1. Ability to effectively collect and analyze data from social platforms to identify trends and determine the effectiveness of campaigns.
  2. Understand the principles and practical application of AI to improve social media marketing strategies.
  3. Skills in creating and optimizing content using AI to increase audience engagement.
  4. Campaign management using AI tools and technologies.
  5. Data-driven and AI-based social media forecasting and adaptation skills.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 8 000 €
7 200 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
Fill out the form and we'll send you a confirmation email.
"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia