TRAINING COURSE Intelligent Vector: A Breakthrough in Marketing
STARTING TWICE A MONTH
DURATION 7 WEEKS
8 100 €
For those who want to apply AI to marketing. Discover the potential of AI in strategic planning, data analytics, automation and personalization of marketing campaigns. In this program, you'll master key AI concepts and tools, put them into practice and make marketing strategies smarter, more effective and more competitive.
Deep understanding of AI principles in marketing
Data analysis and forecasting skills, ability to create predictive models
Increased conversion, personalization, optimization of marketing campaign budgets
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to AI in Marketing
Key concepts and terminology
History of AI in marketing
Current trends and opportunities
Lecture 2:
Data Collection and Analysis Methods in Marketing
Structured and unstructured data
Data analysis tools
Using data for decision-making
Lecture 3:
Machine Learning in Marketing
Key Machine Learning (ML) algorithms
Creating predictive models
Optimizing marketing strategies
Lecture 4:
Deep Learning and Neural Networks
Introduction to Neural Networks
Applying Deep Learning (DL) in marketing
Successful use cases
Lecture 5:
Personalization and Recommender Systems
The importance of personalization in marketing
Designing recommender systems
Examples of successful cases
Lecture 6:
Automated Marketing and Robotic Systems
From automation to autonomy
Robotic systems and chatbots
Marketing automation strategies
Lecture 7:
Ethics and Security in AI Usage in Marketing
Ethical issues and challenges
Data protection and privacy
Compliance with laws and regulation
Practical Session 1:
Applying Machine Learning Algorithms
Training on real data
Creating predictive models
Evaluating results and adjustments
Practical Session 2:
Developing Marketing Strategies Using AI
Data analysis and insights discovery
Crafting personalized strategies
Planning marketing campaigns with budget optimization
What kind of result will you get
Participants in this course will gain a deep understanding of AI in marketing, acquire data analysis and predictive modeling skills, enabling them to increase conversion rates, personalize marketing strategies, and optimize campaign budgets for more successful marketing outcomes.
Student feedback on the course
Intelligent Vector provided valuable insights into the power of AI in marketing. It's a game-changer for anyone in the industry. Highly recommend!
Sofija Meža
The course's ethical considerations in AI were a standout for me. I now feel confident not only in applying AI in marketing, but also in doing so responsibly.
Alise Lazdiņa
As a marketing professional, I can't stress enough how this course transformed my strategy. The personalization techniques learned here, have had a significant impact on our ROI.
Seraphina Ironhart
Intelligent Vector course revolutionized my marketing approach. The practical sessions were eye-opening, and I can now apply AI techniques to boost campaign effectiveness.
Devid Zeļģis
What you will get after the course
Gain a deep understanding of the principles and practical applications of AI in marketing.
Acquire skills in data collection, analysis and predictive modeling using AI technologies.
Have the ability to increase campaign conversion rates, create personalized marketing strategies and optimize budgets, resulting in improved marketing effectiveness and ROI.
Possess ethical knowledge and data security skills required for responsible AI implementation in marketing.
Be prepared to successfully integrate cutting-edge technologies and strategies into your marketing practice, making yourself a highly sought-after professional in the field of marketing.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
Fill out the form and we'll send you a confirmation email.