TRAINING COURSE
Internet Marketing and SMM with Artificial Intelligence: Innovative Strategies for Effectiveness
STARTING TWICE A MONTH
DURATION 7 WEEKS
‎‎ ‎8 100 €
This course is aimed at those seeking a competitive edge in the digital marketing landscape, the program explores innovative strategies that leverage AI to enhance the effectiveness of internet marketing and social media campaigns. Participants will gain valuable insights, skills, and practical knowledge to stay at the forefront of the evolving intersection between AI and digital marketing.
In-Depth Understanding of AI in Digital Marketing
Practical Application of AI in Social Media Marketing
Strategic Innovation
Training Course Program
STARTING TWICE A MONTH
Lecture 1:
Introduction to Internet Marketing and SMM with AI
  • Defining key concepts in internet marketing, Social Media Marketing (SMM), and AI
  • Understanding the intersection of AI and digital marketing strategies
  • Historical overview and evolution of AI in internet marketing
Lecture 2:
AI-Enhanced Content Creation and Optimization
  • Leveraging AI for content creation and optimization in internet marketing
  • Analyzing tools and platforms for AI-driven content strategies
  • Developing effective content variations for improved engagement
Lecture 3:
Social Media Advertising with AI
  • Basics of social media advertising
  • Application of AI for optimizing ad campaigns
  • A/B testing and performance analysis of AI-driven ad variations
Lecture 4:
Data-Driven Decision Making in Internet Marketing
  • Role of data analytics and AI in decision-making
  • Utilizing data-driven insights for effective marketing strategies
  • Case studies demonstrating successful AI-based decision-making
Lecture 5:
Personalization and AI in Customer Engagement
  • Principles of personalized marketing
  • Applying AI for customer segmentation and personalized campaigns
  • Case studies showcasing successful personalized marketing strategies
Lecture 6:
AI-Enhanced Social Media Monitoring and Analytics
  • Real-time monitoring of social media with AI
  • Analyzing trends, sentiments, and mentions using AI tools
  • Strategies for proactive engagement based on AI-driven insights
Lecture 7:
Chatbots and Conversational Marketing
  • Introduction to chatbots and conversational marketing
  • Implementing AI-powered chatbots for customer interaction
  • Analyzing successful cases of conversational marketing
Lecture 8
Future Trends and Innovations in Internet Marketing with AI
  • Exploring emerging trends and innovations in AI for internet marketing
  • Preparing for the future of AI-driven strategies
  • Opportunities and challenges in adopting new technologies
Practical Session 1:
AI-Driven Content Optimization Workshop
  • Hands-on session using AI tools for content optimization
  • Creating and testing various content variations
  • Analyzing and implementing AI-driven improvements
Practical Session 2
Social Media Advertising Implementation
  • Practical application of AI tools for setting up social media ad campaigns
  • A/B testing and optimizing ad performance using AI-driven insights
  • Budgeting and adjusting strategies based on practical scenarios
Practical Session 3
AI-Based Data Analytics Workshop
  • Using AI for data analytics in internet marketing
  • Hands-on experience in interpreting AI-generated insights
  • Developing strategies based on data-driven decision-making
Practical Session 4
Chatbot Implementation and Optimization
  • Building and implementing AI-powered chatbots
  • Testing chatbot functionalities and optimizing for better user engagement
  • Case studies and practical discussions on successful chatbot implementation
What kind of result will you get
Participants will learn how to blend traditional marketing with cutting-edge AI strategies. The curriculum covers internet marketing channels, social media strategies, and the integration of AI tools for more effective campaigns. Through hands-on exercises and case studies, participants will gain practical skills in utilizing AI analytics to measure and enhance campaign performance, ensuring they stay at the forefront of industry trends.
Student feedback on the course
The seamless integration of internet marketing, and AI, coupled with engaging instructors and practical applications, makes it a standout choice for anyone seeking a comprehensive and forward-thinking digital marketing experience.
Laima Jurgens
The instructors keep you hooked with their expertise, and the interactive approach ensures that participants leave with practical skills. Highly relevant to the rapidly evolving digital landscape.
Astra Kuznecova
The material strikes a perfect balance between fundamental principles and advanced strategies. The emphasis on AI integration is forward-thinking, and the practical exercises were instrumental in reinforcing key concepts.
Ginta Vasiljeva
The fusion of internet marketing, SMM, and AI was brilliantly executed. Engaging instructors, real-world applications, and cutting-edge content make it a must for anyone serious about digital marketing.
Malik Harper
What you will get after the course
  1. Participants will have a solid understanding of various internet marketing channels and the ability to develop effective strategies for online promotion.
  2. The course will equip participants with the skills needed to create impactful social media campaigns, engage audiences, and build brand awareness through popular platforms.
  3. Through hands-on exercises and case studies, participants will have practical experience in applying learned concepts, ensuring they are well-prepared to implement strategies in real-world scenarios..
  4. They will be adept at using AI-driven analytics to measure and analyze the performance of marketing campaigns, allowing for data-driven decision-making and continuous optimization.
  5. Be prepared to successfully integrate cutting-edge technologies and strategies into your marketing practice, making yourself a highly sought-after professional in the field of marketing.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 9 000 €
8 100 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program.
Register for the course and get 10% off!
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"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia