TRAINING COURSE
Sales Management
with a Smart Approach: Applying AI in Management
STARTING TWO TIMES A MONTH
DURATION 8 WEEKS
‎ 9 000 €
Elevate your sales management skills to new heights with our cutting-edge course. In today's dynamic business landscape, leveraging AI is crucial for staying competitive. This course is meticulously designed to empower sales professionals and managers with the knowledge and practical skills needed to harness the power of AI in the realm of sales management.
Strategic Integration of AI
Data-Driven Decision Making
Data-Driven Decision Making
Training Course Program
STARTING TWO TIMES A MONTH
Lecture 1:
Introduction to Modern Marketing Strategies with AI
  • Role and impact of AI in revolutionizing marketing strategies
  • Overview of contemporary trends in AI-driven marketing
Lecture 2:
Data-Driven Decision Making in Marketing
  • Principles of recommender systems
  • Application of recommender systems in e-commerce and merchandising
  • Successful personalization case studies
Lecture 3:
Recommender Systems and Personalization
  • Principles of recommender systems
  • Application of recommender systems in e-commerce and merchandising
  • Successful personalization case studies
Lecture 4:
Text Data Analysis and Natural Language Processing
  • Fundamentals of text data processing using AI
  • Sentiment analysis and mood analysis in social media
  • Practical examples of text data analysis in marketing
Lecture 5:
Forecasting and Optimization in Marketing
  • Demand forecasting using time series and AI
  • Marketing campaign optimization and budgeting
  • Analysis of results and change management based on forecasts
Lecture 6:
AI Applications in Sales Management
  • Enhancing sales strategies with AI
  • AI-driven customer relationship management
  • Leveraging AI for sales forecasting
Lecture 7:
Digital Marketing in the Age of AI
  • Transforming digital marketing with AI
  • Personalized digital campaigns and customer engagement
  • Utilizing AI tools for social media marketing
Lecture 8:
Ethical Considerations in AI-Driven Marketing
  • Addressing ethical challenges in AI marketing
  • Compliance with regulations and standards
  • Building responsible and transparent AI marketing practices
Practical Session 1:
Implementing AI in Marketing Campaigns
  • Hands-on experience with integrating AI tools into marketing campaigns
  • Creating and testing AI-driven content and strategies
Practical Session 2:
Data Analysis for Marketing Optimization
  • Building data analysis models for optimizing marketing strategies
  • Utilizing company data for strategic decision-making
Practical Session 3:
Analyzing Recommender Systems
  • Practical exercises on evaluating and optimizing recommender systems
  • Group discussions on personalized marketing strategies
Practical Session 4:
Ethical Decision-Making in AI Marketing
  • Discussion of ethical dilemmas and legal aspects related to AI in marketing
  • Developing strategies for compliance and ethical marketing practices
What kind of result will you get
After completing our course, participants gain strategic AI integration skills, enabling data-driven decision-making and streamlined sales automation. With proficiency in AI-driven customer relationship management, graduates cultivate stronger customer connections, resulting in increased satisfaction and loyalty. This course equips sales professionals to navigate the AI-driven landscape, enhancing efficiency, informed decision-making and lasting customer relationships.
Student feedback on the course
Great course! This course exceeded my expectations. It demystified AI in construction and gave me practical tools I can apply in my projects.
Timothy M Richey
This course gave me a solid AI foundation and practical tips for my work in construction.
Aleksander Jovanović
I now have a clear idea of how AI will impact construction in the future.
Matej Novak
The hands-on experience with AI applications in construction was fantastic. I feel more confident and capable in my role.
Katarina Vasiliev
I highly recommend this course to anyone in the construction industry. It's an eye-opener on the potential of AI, and the practical skills acquired are game-changers
Ivana Kovács
What you will get after the course
  1. Strategic AI Integration: Graduates will possess the expertise to strategically integrate AI into sales management, enhancing overall operational strategies and responsiveness to market dynamics.
  2. Informed Decision-Making: Participants will be adept at leveraging AI-driven analytics to make informed decisions, ensuring a competitive edge through a data-driven approach to sales management.
  3. Efficient Sales Automation: The course equips individuals with the skills to implement AI-powered automation, streamlining routine tasks and processes for increased efficiency and productivity in sales operations.
  4. Enhanced Customer Relationships: Participants will master AI-driven customer relationship management, leading to stronger customer connections, personalized interactions, and increased customer satisfaction.
  5. Adaptability and Leadership: Graduates will be positioned as leaders in the evolving field of sales management, capable of navigating the AI-driven landscape and steering their teams towards success through innovative strategies and practices.
Official school certificate
Recordings of all lectures
10% discount on any of our courses
Price without discount 10 000 €
9 000 €
Course fees
If you register early (over a month prior to the beginning of the course), you will receive a 10% discount on the entire program
Register for the course and get 10% off!
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"Cosmopolitacademy" LLC
264.110.1320023
TIN: 08256519
Komitas 19/1, Erevan, Armenia